Webinar – Building a Sales Insight Engine

The shift to data-driven marketing in the B2B world has brought about advances in targeting, account insights and analytics. But many marketers still struggle to reach a single source of truth and have confidence in their data to provide actionable insights to sales and turbo-charge demand gen.

Watch our on-demand webinar with SiriusDecisions to learn how to solve the data dilemma and provide actionable insights to Sales.

This video will touch on:

• SiriusDecisions 360 view of the customer framework
• What is a Sales Insight Engine?
• How to solve the data dilemma and reach a single source of truth
• Tech stack requirements
• Aligning with Sales
• Why invest?